At the very beginning of the month, I had the extreme privilege to attend yet another internet marketing seminar prior to the end of 2007. The internet marketing super power Matt Bacak put on an excellent group of speakers for Internet Marketing Madness Live 2007.
You may recall that my first exposure to Matt Bacak was at the Midwest Super Conference back in September, and that he was among my favorite speakers then. I now know that in addition to being a great businessman, and speaker in his own right, Matt also has some wicked contacts in the internet marketing realm.
Matt was nice enough to send me a free ticket to his seminar, so I had no choice but to go. Upon arrival at the seminar, I quickly noticed that the majority of the attending audience were not marketing newbies. Instead, they turned out to be individuals that were already in businesses of their own, and in most cases, already achieving some level of success. My definition of success is that you are in your own business full-time, consistently profitable each month, and not working a job.
Matt really assembled a diverse and targeted lineup of speakers for this event, most again I have not heard of due to this being my first year in internet marketing. The primary thing I noticed about almost all of the speakers is that they really were qualified to be speaking on the various topics. With few exceptions, the speakers had several years of experience in their specialties and this really came clear often during their presentations. It was not uncommon for the presenters to have 4 or more years of experience, which is often a lifetime given how dynamic internet marketing is.
As far of content, I must say that I was impressed with the format each speaker used during their presentation. Each speaker would typically begin with a brief biography on themselves and their experience/current business success status. The transition into the content of their presentation was often smooth and often made for a smooth listening experience.
The content itself was not rushed and was typically very specific to allow the audience to not only take notes, but also provide information you could take action on the minute you got back to your computer! It is very common to find speakers at marketing seminars that don’t provide action-oriented or educational information the audience could use whether they bought the products or not!
For example, Ryan Deiss (Membership Site Guru) didn’t just talk about why membership sites are great and how much you could make, he addressed in detail:
- What membership site backend applications he recommends by price, capacity and feature level
- The process he uses to create, launch, and manage membership sites including where to gather content, who to hire for content if you don’t know about the topic, who to hire to manage the site, how to get members, etc.
- How your membership site should direct members to content
- Membership site marketing tips/tools.
- How to get permission from authors to use their content
Now, I’m really skimming over a ton of what was offered, but the key here is that the information offered during the speaker presentations often included specific websites to go to, books to read, people to call, procedures to use, etc. This made the entire trip worth it for me as I came home with about 16 pages of useful notes from the various speakers.
The best part of each presentation is that you knew a sales pitch was coming at some point, however the pitches only came at the very end of their presentations. Now this does not mean that the speakers did not plug their services a bit throughout their presentation, but there was no “if you buy this”, or “For only $XXX….” attached to it.
Without question, my absolute favorite part of the seminar was on Day 2 Jeff Herring (Internet Article Guru) offering 1 audience member free tuition to his next Article Coaching Program . He passed around a large bowl to collect audience member business cards, and randomly pulled one out. Guess who got picked? Yours truly! Without question, I am more than excited to have been so lucky and it just so happens that I was looking for more information on article marketing for my internet marketing products. I start this training in March and will provide some reports after I’ve had a few sessions under my belt.
In closing, I would like to point out the presenters that I got the most out of and I strongly suggest you get on their respective email/newsletter lists. Their experience and teaching styles were not only legit but more importantly effective.
Eric Graham - The “Conversion Doctor”. This guy is pricey but really knows the details when it comes to closing your prospects. He’s tested sales copy, colors, website buttons, audio, video etc, and knows what will get the credit card out of your prospects. I would suggest looking into Eric prior to product launches for his review comments.
Ryan Deiss - When it comes to membership websites, Ryan is the first resource to look to. Not only is his experience and teaching style strong, but he also teaches how to automate the process from the beginning. I personally witnessed Ryan launching two products in 2007 that sold out in under 2 hours each time. The kicker was that they were both $1997!
Jeff Herring - Internet Article Guy. A real easy to absorb, laid back teaching style. Not to mention, the guy really has dissected everything about internet articles, how to write them, market them, and make money from them (can you believe he has 7 ways to do so?)
Matt Bacak - This guy absolutely kills it when he presents. I’m almost at a point with Matt that when he offers something, I want to take out my credit card.
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