Internet Marketing Explained - A Recommendation

Posted on February 3rd, 2008 in Education & Training, Internet Marketing, Seminars by Herb

When I initially created this blog, I never thought I would be pushing one of the big launch type products the guru’s seem to put out several times each year. Only recently however I found a product from one of the guru’s that appears to really offer major value to the newbie well after the sale has been made.

The big product to hit the internet marketing world this year is from Armand Morin and is called “Internet Marketing Explained“. The product is a comprehensive home study course that, as it’s name implies, addresses all things internet marketing and educates the buyer with all the details necessary to enjoy internet marketing success.

I’m sure you’re thinking that each month the be all end all product is launched by the guru’s and they all claim to be the golden ticket to internet marketing success. I would tend to agree, but in reviewing Armand’s offer with this product, I have to say that he’s going a step further in what he’s providing the consumer here.

First, Internet Marketing Explained is a huge course that will require more than just skimming the information and implementing things willy-nilly. It is meant for you to consume all of it’s details and apply them as explained at the pace you prefer. Given the physical size of the course, I have a feeling the consumer will spend as much time reading/listening as they will doing. I don’t consider this a bad thing, since usually this means the product will provide the “why” (which is important) in addition to the “how”.

Getting back to my original point, I feel Armand’s product is worth the purchase because of the bonuses offered to the consumer AFTER he gets your money.

  • Included with your purchase of IME, you get a free ticket to a 3 day seminar in March that is strictly dedicated to the product itself! How many marketers offer this kind of after purchase support? I’ve never heard of any! Armand himself will be the only speaker, and will teach/demonstrate the strategies defined in the IME product. Obviously, attending the seminar allows the consumer to ask direct questions to Armand himself, and network with other marketers that have also purchased IME. If you’ve read my previous posts, you know that I find the general seminar experience very fulfilling, and an excellent opportunity to get educated and meet others in your shoes.
  • Armand has also included downloads of 4 of his popular generator software applications. For those that don’t know, Armand has created several applications to help internet marketers automate some parts of product development, each of which are typically known as a generator. In this case he’s included the following with a purchase of IME - Ebook Generator, Ecover Generator, Header Generator, and PDF Generator. For anyone creating & releasing an information product, these tools would be mighty helpful for the do-it-yourselfer. Since Armand typically sells his Generator products for roughly $100 each, this is a solid bargain
  • Lastly, Armand will be providing additional video update content over the course of 8 weeks to individuals that purchased IME.

I personally had not experienced any of Armand’s educational techniques before so I attended 3 of his free tele-seminars he provided that were sales pitches in the end, but the first hour and 45 minutes of each call were actually filled with a substantial amount of content. It was in these calls that I found out Armand has a bit of a unique twist on marketing from a mindset, strategy, and implementation perspective. For instance, while Armand is an annual multi-millionaire, one of his approaches to making consistent sustaining income was to make $100-300 dollars per month from a given site, and duplicate that model to additional sites generating similar income.

He discloses that he has some obnoxious number of sites/niches he’s involved in, but the message is simple. Start small, and once you make it work, duplicate it again & again. He also covered his take on some of the common fundamentals, and pointed out some of the rules to break. One of the most interesting for example is that on your sales letter, most marketers put in a buy link or button on the page 3-4 times. In his opinion with proof, Armand explains that 9-12 times should be the optimum goal.

I could go on, but I’ll stop rambling. Since I recently purchased a coaching program similarly priced to Internet Marketing Explained, I’m tapped at the moment, but will probably pick this up next month. The moral to the story here is simple, with this product release, Armand Morin has really provided the consumer with some really solid training and support at the time of purchase and well after the purchase. This is big, and very unique in the Internet Marketing space. So often these big product launches for home study courses are full of communication from the creator prior to you paying up, then all you get is a thank you or email support only on the back end. I feel a new precedent has been set, and hope the other guru’s take notice & follow in Armand’s footsteps.

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Midwest Super Conference - A Review

Posted on December 3rd, 2007 in Education & Training, Internet Marketing, Seminars by Herb

As previously mentioned, I’ve discovered that becoming and staying successful in internet marketing requires continuous education.  One of the best ways to get this education is to attend Internet Marketing seminars.  The Midwest Super Conference, hosted by Jeff Mills was my first foray into a more formal internet marketing education, and I came away very pleased with the experience.  First of all, the event was very professionally done in my opinion by Jeff and his staff.  Upon arrival and registration, I was provided with a kit that included information regarding the event such as full business biographies of each speaker, note taking materials, among others.  In addition, Jeff was broadcasting the seminar live over the Internet!  I thought this was a cool feature for those that couldn’t make it, and it allows one that does not have the money to purchase the ticket ($997) and travel/lodging arrangements to “attend” a seminar and absorb the information.

I must compliment Jeff Mills in his selection of the speakers.  They each covered specific areas of internet marketing, which provides the attendee a broad range of exposure to the power of competent marketing.  The format of each speaker was largely the same, and adapted to their content.  The format largely involved each speaker providing a quick background on themselves that often included what their company does, how much money they’ve made in the last 12 months or more, what they teach, how they teach it, and why they’re qualified to educate you.  For the most part each speaker had 90 minutes or so to cover that, and provide some content relevant to most attendees to take action on immediately.

In the last 5-10 minutes of each presentation, the speaker would provide the audience with a chance to purchase a package of their products that usually included a period of personal coaching from the speaker (ranging from a phone consultation to weekly teleconferences).  This proved to be a big selling point with the audience, and I would have to say that it would make the purchases worth it based on their cost and the desire for most the audience to become successful quickly.

Among the speakers there, my personal favorites were Pat Lovell, Matt Bacak, Larry Benet, and JJ Childers.  Pat Lovell and Matt Bacak’s presentation were so appealing to me personally, that I wish I could afford to buy both of their products presented at the event.

Speaking of money, that’s the one harsh reality learned about these seminars.  Each product offered by the speakers except for 2 were offered at $1997.  Now I’m all for these guys getting all the money they can, however I found these prices to be largely out my range at the time of the seminar.  Notice I did not say that the products were/were not worth the prices.  I felt given that each speaker personally led the buyer on tele-seminars, and coaching classes, the chance for success would actually rather high.

One of the keys I was told by other successful marketers was that it is important to network with the other attendees & speakers, to share information, ideas, and possibly luck upon Joint Venture prospects.  Jeff Mills was really creative in this regard because he provided closed lunch and dinner sessions for the attendees which encouraged attendee & speaker interaction.  Without question, this was the most successful part of the trip for me.

During the lunches and dinners, I got to have a couple of extended conversations with Pat Lovell who is a Search Engine Optimization (SEO) guru.  In addition to discussing SEO, I got to know him a bit as a guy; which only enhanced my respect and comfort level with his knowledge and personality.  He had a lot to offer and didn’t seem to hold back once questions were asked.  More importantly, he demonstrated a high patience level when the questions came his way.

I also had the esteemed privilege of meeting Jason Pearson (creator of Perfect Wealth Formula) during one of the dinners.  I could write a page on this experience, but to keep it simple Jason is a quiet, extremely confident guy that knows his stuff and willingly spills his guts when asked.  What started as a conversation based on small talk, turned into an impromptu Q&A session that covered all topics ranging from affiliate marketing how-to, product creation, article writing, blog marketing, network marketing, merchant accounts, his new products, clickbank, employee management, and others.  Needless to say I took a ton of notes.  My conversation with Jason ended up running until the entire dining area was empty and 3+ hours passed!

Let’s just say that I am an evangelist of Jason now and would recommend to anyone that they pick up any of his products, the guy is a saint and lives to put money in people’s pockets.  In fact, the minute I had the money,  I recently had the privilege (and the money) to purchase his latest product ($997) which includes a series of tele-seminars conducted by him, explaining the how-to’s behind many of  marketers biggest challenges.  I can’t wait to begin that process which is next week.  I will report on my results from this product experience later.

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