As previously mentioned, I’ve discovered that becoming and staying successful in internet marketing requires continuous education. One of the best ways to get this education is to attend Internet Marketing seminars. The Midwest Super Conference, hosted by Jeff Mills was my first foray into a more formal internet marketing education, and I came away very pleased with the experience. First of all, the event was very professionally done in my opinion by Jeff and his staff. Upon arrival and registration, I was provided with a kit that included information regarding the event such as full business biographies of each speaker, note taking materials, among others. In addition, Jeff was broadcasting the seminar live over the Internet! I thought this was a cool feature for those that couldn’t make it, and it allows one that does not have the money to purchase the ticket ($997) and travel/lodging arrangements to “attend” a seminar and absorb the information.
I must compliment Jeff Mills in his selection of the speakers. They each covered specific areas of internet marketing, which provides the attendee a broad range of exposure to the power of competent marketing. The format of each speaker was largely the same, and adapted to their content. The format largely involved each speaker providing a quick background on themselves that often included what their company does, how much money they’ve made in the last 12 months or more, what they teach, how they teach it, and why they’re qualified to educate you. For the most part each speaker had 90 minutes or so to cover that, and provide some content relevant to most attendees to take action on immediately.
In the last 5-10 minutes of each presentation, the speaker would provide the audience with a chance to purchase a package of their products that usually included a period of personal coaching from the speaker (ranging from a phone consultation to weekly teleconferences). This proved to be a big selling point with the audience, and I would have to say that it would make the purchases worth it based on their cost and the desire for most the audience to become successful quickly.
Among the speakers there, my personal favorites were Pat Lovell, Matt Bacak, Larry Benet, and JJ Childers. Pat Lovell and Matt Bacak’s presentation were so appealing to me personally, that I wish I could afford to buy both of their products presented at the event.
Speaking of money, that’s the one harsh reality learned about these seminars. Each product offered by the speakers except for 2 were offered at $1997. Now I’m all for these guys getting all the money they can, however I found these prices to be largely out my range at the time of the seminar. Notice I did not say that the products were/were not worth the prices. I felt given that each speaker personally led the buyer on tele-seminars, and coaching classes, the chance for success would actually rather high.
One of the keys I was told by other successful marketers was that it is important to network with the other attendees & speakers, to share information, ideas, and possibly luck upon Joint Venture prospects. Jeff Mills was really creative in this regard because he provided closed lunch and dinner sessions for the attendees which encouraged attendee & speaker interaction. Without question, this was the most successful part of the trip for me.
During the lunches and dinners, I got to have a couple of extended conversations with Pat Lovell who is a Search Engine Optimization (SEO) guru. In addition to discussing SEO, I got to know him a bit as a guy; which only enhanced my respect and comfort level with his knowledge and personality. He had a lot to offer and didn’t seem to hold back once questions were asked. More importantly, he demonstrated a high patience level when the questions came his way.
I also had the esteemed privilege of meeting Jason Pearson (creator of Perfect Wealth Formula) during one of the dinners. I could write a page on this experience, but to keep it simple Jason is a quiet, extremely confident guy that knows his stuff and willingly spills his guts when asked. What started as a conversation based on small talk, turned into an impromptu Q&A session that covered all topics ranging from affiliate marketing how-to, product creation, article writing, blog marketing, network marketing, merchant accounts, his new products, clickbank, employee management, and others. Needless to say I took a ton of notes. My conversation with Jason ended up running until the entire dining area was empty and 3+ hours passed!
Let’s just say that I am an evangelist of Jason now and would recommend to anyone that they pick up any of his products, the guy is a saint and lives to put money in people’s pockets. In fact, the minute I had the money, I recently had the privilege (and the money) to purchase his latest product ($997) which includes a series of tele-seminars conducted by him, explaining the how-to’s behind many of marketers biggest challenges. I can’t wait to begin that process which is next week. I will report on my results from this product experience later.
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