Midwest Super Conference - I’m Going!!

Posted on August 31st, 2007 in Business Mindset, Education & Training, How-To by Herb

That’s right! I’m heading to the Midwest Super Conference. This will be my first internet marketing focused conference, and I’m very much looking forward to being around all the talent and information that will be literally walking around me.

Midwest Internet Marketing Super Conference 2007

The guys over at Internet Business Mastery frequently mention the importance of staying educated in the world of internet marketing, and even describe it as an investment in yourself. They have some great podcasts, by the way, so I suggest you check them out.

Throughout August, I’ve ran across several free webinars from Jeff Mills that were all informative and allowed me to get some high-level previews of content and speaker caliber at the upcoming Midwest Super Conference. Jeff is the creator and operator of the conference and I must say that I’m impressed with him, his staff (specifically Henry Griner), and the varied roster of speakers he’s got coming to the conference. The webinars have taught me several how-to’s but have also shown me that there is definitely much to learn, and paid seminars like the Midwest Super Conference are priceless goldmines of information, contacts, and possible Joint Venture partners.

While the webinars have been enticing, I really became sold when I found out who was on the list of presenters, and the varied areas of their expertise. I’m specifically interested in Matthew Glanfield who is a new but VERY successful Affiliate Marketer, Sherry Watson who is an expert on training others how to consistently get grant money (who doesn’t need that), and Pat Lovell who is a Search Engine Optimization (SEO) magician! He presented on one of Jeff Mill’s webinars, and actually improved the Google search engine index ranking instantly (Live on the webinar) for one the webinar attendees! In addition to SEO, Pat Lovell is also an authority on using Google Adsense.

I suggest anyone in internet marketing, whether new or seasoned veteran take in some conferences like Jeff’s to keep up with the industry’s changes, learn new techniques, and network with so many other possible partners. If nothing else, conferences like this offer those that attend the chance to get direct access to various successful people and absorb priceless nuggets of their information.

For a little humor, check out Jeff’s video on not missing the boat

Popularity: 65% [?]

Time Wisely Used!


It’s been almost exactly a month since my last post, and a lot has been learned. I originally intended on more doing (site creation, etc.) than research, but I ran into a few very helpful sites and even subscribed to one. A lot of new information was uncovered for me about not only affiliate marketing, but also internet marketing in general. Here’s a brief synopsis of what I covered, researched, and actually did during the week of July 30:

  • Using a to do list is crucial. However, in order to properly use the list, you must fill it out at the end of each night, so that it is waiting on you when you begin working the next day. This is important and if done consistently, will allow you to hit the ground running each day, and minimize the time wasted on email checking, Instant Messenger, Forum Reading, etc. The to do list should also only include the items you feel are critical to complete on a given day. You can add more than the critical items, but the top 2-3 items must be listed first and in the order of priority. You’ll feel like you accomplished something, which is critical to building and maintaining momentum. My to do list technique is right out of the 4 Hour Work Week, it really works
  • When it comes to affiliate marketing, there are lots of resources out there, but I feel as if I may have found some of the foremost authorities on the web. The Blog Consultant has a great blog on many tips, but has a series of his own posts tracking his foray as a newbie into affiliate marketing. He is using Amazon and each day posts his progress, and what tips/tricks he tried. While that was interesting, nothing beat his post on his deep personal research on the affiliate marketing world, and the numerous resources on the web about it. You can see his entry here, and I strongly encourage any affiliate marketer to read his post and the resources he cites. One of the books he cites is The DayJobKiller. I’ll post about this book and site a bit later, but I ended up buying this book and joining his email list.
  • Another resource I found very useful so far is the Affiliate Classroom. It was created by the DayJobKiller author, and I found it so useful, I bought a monthly subscription to it for further training. For $30/month you get hands on tutorials and resources to learn how affiliate marketing works through the eyes of a real expert. Best of all, the Affiliate Classroom content is very easy to learn and follow, not to mention the course material seemingly doesn’t seem hard or long to get through. You can check it out for yourself here.
  • The Thirty Day Challenge! This is a genius idea by two great men! The Thirty Day Challenge is a free site with all the training materials in podcast & video form. The training is for anyone with any background to learn from two gurus how to properly find a niche, research it, test the niche, find traffic sources, track stats etc. The end goal using their tactics is to make $10 inside a 30 day window. I signed up and have been following the materials each week, and I must say, I learned about some new tools and sites completely unknown to me before. I STRONGLY suggest anyone that did not know about the challenge, go to their site and sign up, and get all of the videos, podcasts, and slides via itunes, YouTube, or from the site directly. You will not be able to find information this good for free anywhere else, especially with the job they did on google market research.
  • Piggybacking off of all the above….Go to Michelle MacPhearson’s Social Media Daily site and grab her free PDF on proven social media marketing techniques. It’s a short list of sites and tools she and her staff personally use to successfully market online. Social media sites are definitely must haves as part of your online marketing strategy, and Michelle has this area down cold. I frequent her blog weekly often, so be sure to check it out as well.

Popularity: 97% [?]

Using Job Vacation Time Wisely


Originally posted on July 30, 2007

Hello All! As the title suggests, I’m currently on vacation time from my job as of this post. I’ve taken off this time not for fun, but rather to provide a brief full-time kick-start to my online income stream generation aspirations. In preparation for this week, I sat back my last week of work and thought of the key objectives that would benefit most from a large chunk of time devotion. Once I defined the items that should be on this list, I created a formal to-do list complete with a brief note of the objective, brief notes of keys I wanted to address when working on the objective, and some prospective how-to techniques I would use to tackle the task. At the end of each objective/task, I defined a “hard” time window that defined how long I would spend on the specific task.

Here is an example:

Affiliate Marketing:

  • Herb, this is your primary goal of the week!! Need to research a few key IM focused websites about affiliate marketing to learn some tricks to market, draw traffic/enhance SEO, and convert visitors into sales. 2-3 hours
  • Get domains if necessary, up to and including tinyurl.com masking. Find ways to draw traffic, convert and DO THEM!!! ½ hour.

This list is much longer, but I think this gives you a good idea. One of the major lessons from the book 4 hour work week requires that deadlines be set to force not only task completion, but also force action based on prior research and minimize paralysis by analysis (which I’ve been guilty of in the past).

Once I had the list created, there was only one more step to take…….GO DOWN THE LIST AND COMPLETE THE TASKS!!!

As previously stated, my income generation focus is on internet marketing, beginning with affiliate marketing. As you can see in the “to do list” example provided, I’ve got some work to do in order to get things going. Although the objective may seem short, I have already made a manual list of sites, and other resources I’ll need to cover in that time frame to get myself up to speed on some of the best techniques out on the web currently. Based on what I find on those resources, I’ll define the best options I can put to use immediately, and as stated in the sample objective….TAKE ACTION!

Prior to this week, I’ve already established affiliate marketing accounts with several companies and individuals, such as the examples provided in the last post. For those of you trying this at home, and also learning this process, I suggest learning to market 2 or more affiliates to test different techniques at the same time. This should let you know relatively quickly what tools, tips, information, techniques etc. are working and which you need to dump.

Since Affiliates already provide the reputable product/service/information, I’m sure the 2 hardest parts of the process will be defining how to best draw consistent traffic to your affiliate sites both from search engines and regular marketing, along with how to convert visitors into buyers once you get them to your affiliate site. I’ll be keeping notes on what I’ve tried and their success levels both manually and with website tools where possbile. Two of the best tools to track website traffic sources are Google Analytics and statcounter.

As I stated in my first ever post, one of the reasons I created this blog was as a motivator for me to ensure I’m accountable, and follow through on the plans I lay out. Plus, you the reader provide feedback, questions as additional motivation and
probably provide some much needed insight or a different spin/approach.

Success or not, the next post or three will include updates or reports on what I’ve found, what worked/didn’t work, the website resources I found to be the most useful, things I learned along the way, “gotchas” to look out for, and most importantly, whether or not my efforts bore any financial fruit. For those following along, feel free to share any thoughts, questions or insight as you see fit. You’re feedback is always greatly appreciated! Until next time, please wish me luck and be sure to check back for future updates! Thanks!

Popularity: 72% [?]