Internet Marketing Explained - A Recommendation
When I initially created this blog, I never thought I would be pushing one of the big launch type products the guru’s seem to put out several times each year. Only recently however I found a product from one of the guru’s that appears to really offer major value to the newbie well after the sale has been made.
The big product to hit the internet marketing world this year is from Armand Morin and is called “Internet Marketing Explained“. The product is a comprehensive home study course that, as it’s name implies, addresses all things internet marketing and educates the buyer with all the details necessary to enjoy internet marketing success.
I’m sure you’re thinking that each month the be all end all product is launched by the guru’s and they all claim to be the golden ticket to internet marketing success. I would tend to agree, but in reviewing Armand’s offer with this product, I have to say that he’s going a step further in what he’s providing the consumer here.
First, Internet Marketing Explained is a huge course that will require more than just skimming the information and implementing things willy-nilly. It is meant for you to consume all of it’s details and apply them as explained at the pace you prefer. Given the physical size of the course, I have a feeling the consumer will spend as much time reading/listening as they will doing. I don’t consider this a bad thing, since usually this means the product will provide the “why” (which is important) in addition to the “how”.
Getting back to my original point, I feel Armand’s product is worth the purchase because of the bonuses offered to the consumer AFTER he gets your money.
- Included with your purchase of IME, you get a free ticket to a 3 day seminar in March that is strictly dedicated to the product itself! How many marketers offer this kind of after purchase support? I’ve never heard of any! Armand himself will be the only speaker, and will teach/demonstrate the strategies defined in the IME product. Obviously, attending the seminar allows the consumer to ask direct questions to Armand himself, and network with other marketers that have also purchased IME. If you’ve read my previous posts, you know that I find the general seminar experience very fulfilling, and an excellent opportunity to get educated and meet others in your shoes.
- Armand has also included downloads of 4 of his popular generator software applications. For those that don’t know, Armand has created several applications to help internet marketers automate some parts of product development, each of which are typically known as a generator. In this case he’s included the following with a purchase of IME - Ebook Generator, Ecover Generator, Header Generator, and PDF Generator. For anyone creating & releasing an information product, these tools would be mighty helpful for the do-it-yourselfer. Since Armand typically sells his Generator products for roughly $100 each, this is a solid bargain
- Lastly, Armand will be providing additional video update content over the course of 8 weeks to individuals that purchased IME.
I personally had not experienced any of Armand’s educational techniques before so I attended 3 of his free tele-seminars he provided that were sales pitches in the end, but the first hour and 45 minutes of each call were actually filled with a substantial amount of content. It was in these calls that I found out Armand has a bit of a unique twist on marketing from a mindset, strategy, and implementation perspective. For instance, while Armand is an annual multi-millionaire, one of his approaches to making consistent sustaining income was to make $100-300 dollars per month from a given site, and duplicate that model to additional sites generating similar income.
He discloses that he has some obnoxious number of sites/niches he’s involved in, but the message is simple. Start small, and once you make it work, duplicate it again & again. He also covered his take on some of the common fundamentals, and pointed out some of the rules to break. One of the most interesting for example is that on your sales letter, most marketers put in a buy link or button on the page 3-4 times. In his opinion with proof, Armand explains that 9-12 times should be the optimum goal.
I could go on, but I’ll stop rambling. Since I recently purchased a coaching program similarly priced to Internet Marketing Explained, I’m tapped at the moment, but will probably pick this up next month. The moral to the story here is simple, with this product release, Armand Morin has really provided the consumer with some really solid training and support at the time of purchase and well after the purchase. This is big, and very unique in the Internet Marketing space. So often these big product launches for home study courses are full of communication from the creator prior to you paying up, then all you get is a thank you or email support only on the back end. I feel a new precedent has been set, and hope the other guru’s take notice & follow in Armand’s footsteps.
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